Design Brief
Here is a case study for a graphic design poster for Community Cup Coffee Shop:
Background: Community Cup Coffee Shop is a local business that values community engagement and sustainability. They were looking for a poster to promote their brand and values to potential customers in the local area.
Objective: The objective of this poster was to raise brand awareness, promote the coffee shop's values of community engagement and sustainability, and encourage potential customers to visit the coffee shop.
Process: Research: We began the design process by researching the coffee shop's brand identity, values, and target audience. We also researched the local area to understand the community and what kind of messaging would resonate with them.
Concept Development: Based on the research, we developed several concepts for the poster that would communicate the coffee shop's values and resonate with the target audience. We focused on using bright and bold colors to catch the eye of passersby and evoke a sense of community and warmth.
Design and Execution: After selecting the concept, we began designing the poster. We used a combination of bold typography and engaging imagery to communicate the coffee shop's message. We incorporated icons and graphics that highlighted the coffee shop's sustainable practices and community engagement. The poster also prominently featured the coffee shop's branding.
Client Feedback: We presented the poster to the client for feedback. The client was very happy with the design and felt that it effectively communicated the coffee shop's values and brand identity.
Finalization and Delivery: We made minor adjustments to the poster based on client feedback and then finalized the design. We delivered the poster in the required format for printing and provided the client with digital copies for use on
Conclusion: By taking the time to research and understand the coffee shop's brand identity and values, we were able to design a poster that effectively communicated its message and resonated with the local community. The combination of bold typography, engaging imagery, and sustainability messaging proved to be a successful strategy for promoting the coffee shop and increasing foot traffic.